Our Philosophy

We pride ourselves on being no pressure, non-commission jewelry consultants and that we offer a no interest, no time limit layaway plan.  We are an Officially Licensed jeweler for Texas Tech Rings and other jewelry.  We also do expert jewelry repair and offer custom designs for both Texas Tech jewelry and our Bridal, Anniversary and Fashion lines. We believe in respecting everyone’s budget. Our goal at Diamontrigue is to make our customers, no matter how much they spend, feel like they just purchased a $20,000 piece of jewelry.

We’ve been the Engagement and Wedding Ring Specialists in Lubbock for 40 years, and have helped countless couples find the perfect rings.  We’re excited to start 2018 designing Texas Tech rings and jewelry for everyone near or far.  Don’t live in Lubbock?  No worries…we’ve designed and produced Texas Tech rings for people who have already graduated but didn’t find the ring of their dreams…until they found us on Facebook and Instagram!

Susan Devore – Owner

It is a personal belief of mine that no matter how much or little you have to spend, you want to give a gift you can be proud of.   We search for jewelry that fits a wide range of prices to fit any budget.  If you can’t find what you want, bring us a picture! Our fully interactive custom design studio  embraces the latest in CAD technology and we can design the ring of your dreams.   Beautiful gift wrapping is also provided, free of charge.


With 40 years of experience in diamond alternatives, we set the gold standard for high quality diamond simulants.  Whether you choose our Diamontrigue gemstone, or Moissanite from Charles & Colvard we’ll help you find the diamond alternative that’s right for you.  Not a diamond person?  No worries – pick the colored stone of your choice.

Diamontrigue diamond simulants are set in diamond-quality mountings of 14kt gold and platinum, and are permanently guaranteed not to lose their internal clarity or brilliance.

New for 2018 – Charles & Colvard Forever One Moissanite.  One of the hottest bridal trends for this year is Moissanite.  Beautiful, brilliant and available in a variety of shapes.  If you want something truly exceptional – colored Moissanite by Zen.  No one does Diamond alternatives better than Diamontrigue.  After all, it’s not new to us.  We’ve been your go-to source for 40 years.