Our Philosophy

Here at Diamontrigue of Lubbock we’ve been the Engagement and Wedding Ring Specialists for 40 years, and have helped countless couples find the perfect rings. Our goal at Diamontrigue is to make our customers, no matter how much they spend, feel like they just purchased a $20,000 piece of jewelry. We pride ourselves on being no pressure, non-commission jewelry consultants and believe in respecting everyone’s budget.

We are an Officially Licensed jeweler for Texas Tech University, Lubbock Christian University and TTU HSC signets for all campuses: Lubbock, Abilene, Amarillo, El Paso, Dallas, Midland, and Odessa. We also do expert jewelry repair and offer custom designs for Texas Tech, Lubbock Christian, TTU HSC, Bridal, Anniversary and Fashion lines.

Susan Devore – Owner


It is a personal belief of mine that no matter how much or little you have to spend, you want to give a gift you can be proud of. We search for jewelry that fits a wide range of prices to fit any budget. If you can’t find what you want, bring us a picture! Our fully interactive custom design studio  embraces the latest in CAD technology and we can design the ring of your dreams. Beautiful gift wrapping is also provided, free of charge!


With 40 years of experience in diamond alternatives, we set the gold standard for high quality diamond simulants.  Whether you choose our Diamontrigue gemstone, or Moissanite from Charles & Colvard we’ll help you find the diamond alternative that’s right for you.  Not a diamond person?  No worries – pick the colored stone of your choice.

Diamontrigue diamond simulants are set in diamond-quality mountings of 14kt gold and platinum, and are permanently guaranteed not to lose their internal clarity or brilliance.

One of the hottest bridal trends is Moissanite. Charles & Colvard Forever One Moissanite comes in a variety of shapes that are all beautiful and brilliant.  If you want something truly exceptional – colored Moissanite by Zen.  No one does Diamond alternatives better than Diamontrigue.  After all, it’s not new to us.  We’ve been your go-to source for 40 years.